What are the essential elements for building a successful brand (brand)!!
What is the first thing that comes to your mind when you see an apple, or when you read this sentence just do it?
The vast majority will say iPhone and Nike.
Why was the answer like this? And what did these companies do to make their name mentally associated with us in this way?
What is certain is that it did not build its strong brand by chance, but rather by following strategies and adopting certain elements that contributed to the formation of its own identity, and all of these things fall under the name of Branding.
Let’s get to know first what Branding means?
Branding is a guide that sets the basic rules in representing the brand identity, and quite simply it is everything your audience thinks and feels about your products or services, and the importance of branding comes from the fierce competition that the market is currently witnessing, as product characteristics are no longer the only criterion by which they are judged. Your customers on your products and even through your image and brand identity. So if you want to create a well-known and loved brand, you need to understand the basic elements on which it is built and apply them to your company. First of all, this is why I am writing this article for you to help you take your first steps to building your distinctive brand.
What are the essential elements of any successful brand?
- Brand Name:
The name is one of the most influential elements of the entire branding, you have to make it unique and memorable, and it is also very important to make sure that it is not difficult to read or write.
- Brand logo:
Logos are used to represent the corporate brand identity and to distinguish it from its competitors. And it is the main thing that makes the brand engraved in people’s minds.
You may not realize how much logos are a part of our lives. If you take a look around you will find one under your computer screen and another one behind your phone and even clothes.
- Brand colors:
It is important for the brand to have professional colors because each color has specific connotations and a different effect that you can use in a way that serves the brand and distinguishes the company from competitors.
- Written slogan – Slogan:
A simple and short sentence that companies use as a slogan for them in their advertising campaigns, whether they are radio or television ads, or in their publications and on their website.
- Font type:
The type of font that you will adopt in your brand is another essential element, as wherever the brand will use text, it will adopt it, whether in road ads, in social media posts, or on the website.
As you’ve seen, building a brand is more than just designing a logo, it’s a set of complementary elements, all working together to provide a unique look and feel for your company. So if you are in the process of creating a new identity, make sure that you do not rush or skip work on any of the previous elements, until you finally come out with a distinctive brand.
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